Protect innovation from day to day

The video discusses the importance of innovation in staying competitive and distinctive. It introduces the Iris Nursery, a business focused on fostering innovation by concentrating talent and intervening when necessary. The video emphasizes the need to protect innovative ideas from daily distractions and ensure they receive the attention they deserve. It also highlights the challenges of innovation, requiring focus and discipline to realize potential opportunities.

Why is innovation considered crucial for future competitiveness?

• It helps in maintaining traditional business practices.

• It reduces the need for talent.

• It is a trend that everyone is following.

• It is essential for being distinctive and competitive.

What is one of the main challenges in fostering innovation within an organization?

• Finding enough innovative ideas.

• Balancing innovation with daily operations.

• Hiring more employees.

• Reducing costs.

How should innovative opportunities be treated according to the video?

• They should be ignored if they are too complex.

• They should be protected and given special attention.

• They should be integrated into daily tasks.

• They should be outsourced to other companies.

What is a key characteristic of innovation as mentioned in the video?

• It requires minimal resources.

• It is always profitable.

• It is inherently difficult.

• It is easy to implement.

What approach is necessary to effectively harness innovation?

• A disciplined and focused strategy.

• A relaxed and flexible approach.

• A traditional management style.

• A cost-cutting approach.