Seeing the need that nobody else sees

Jack De. Boer is credited with inventing the extended stay hotel market, a concept initially dismissed by traditional hoteliers. Despite skepticism, he saw a market opportunity and persevered, leading to the success of such hotels, which now make up 10% of the US hotel market. His vision resulted in the creation of the Marriott Residence Inn, showcasing his marketing genius.

Who is credited with inventing the all-suite or extended stay hotel market?

• Hyatt

• Jack De. Boer

• Marriott

• Hilton

What was the initial reaction of traditional hoteliers to the concept of extended stay hotels?

• They partially accepted it

• They embraced it immediately

• They dismissed it as a silly idea

• They were indifferent

What percentage of the US hotel market do extended stay hotels now represent?

• 15%

• 10%

• 5%

• 20%

What was Jack De. Boer's key insight that led to the success of his hotel chain?

• He followed conventional wisdom

• He identified a market need that others did not see

• He focused on luxury hotels

• He copied existing hotel models

What is the name of the hotel chain that Jack De. Boer created, which is now part of Marriott?

• Homewood Suites

• Residence Inn

• Extended Stay America

• Marriott Suites