Selling a new idea internally

The video discusses a challenge faced by a company in incentivizing customers to return used garments. The solution involved partnering with charity shops, specifically Oxfam, to create a clothing exchange program. This program offered consumers rewards for returning garments, benefiting both the charity and the company. The initiative was successful, but required internal trust and stakeholder negotiation to implement.

What was the initial challenge faced by the company regarding used garments?

• Encouraging customers to return used garments

• Reducing production costs

• Finding new customers

• Expanding to new markets

What personal habit did the speaker consider when developing a solution?

• Selling clothes at a garage sale

• Donating clothes to charity shops

• Recycling at home

• Shopping online

What was the main strategy used in the clothing exchange program?

• Providing free home pickup for used clothes

• Launching a new clothing line

• Partnering with a charity to collect garments

• Offering discounts on new clothes

How were consumers incentivized in the clothing exchange program?

• Exclusive membership benefits

• Vouchers to spend in the company's stores

• Free fashion consultations

• Free delivery on new purchases

What was a significant internal challenge in implementing the clothing exchange program?

• Training new staff

• Building trust and convincing stakeholders

• Finding new suppliers

• Developing a marketing campaign