Phil Knight Says Nike Swoosh Design Originally Cost $35

The transcript details the journey of a company initially named Blue Ribbon, which later became Nike. It covers the origin of the name, the early days of selling shoes from a car, and the unexpected growth of the company. The narrative includes the creation of the iconic Swoosh logo by a student for $35, who later received stock worth over $1,000,000. It also describes the challenges faced with a Japanese company, leading to the hurried design of shoes in Tokyo.

What was the initial business model for Blue Ribbon?

• Selling shoes from a car trunk

• Selling shoes from a store

• Selling shoes online

• Selling shoes through catalogs

What inspired the name 'Blue Ribbon' for the company?

• A famous race

• A family tradition

• A first-place prize

• A favorite color

How much was paid for the creation of the Nike swoosh logo?

• $25

• $35

• $50

• $100

What did the designer of the swoosh logo receive when Nike went public?

• A cash bonus

• 500 shares of stock

• A new car

• A lifetime supply of shoes

What prompted the urgency to design new shoes for Nike?

• A competitor's new product

• An ultimatum from the Japanese company

• A sudden increase in demand

• A change in fashion trends