Disney's Iger Says Shanghai Resort Close to Breaking Even

The video discusses the first-year achievements of a theme park, highlighting strong visitor numbers and word-of-mouth promotion. It details the park's expansion plans, including the development of Toy Story land. Financially, the park has achieved a break-even point, a rare feat for new theme parks. Challenges in understanding local customer preferences for food and merchandise are noted, but overall, the business is healthy and poised for growth.

What was a key factor in the theme park's success during its first year?

• Celebrity endorsements

• Discounted ticket prices

• Strong word of mouth

• Aggressive marketing campaigns

What percentage of visitors came from outside the Shanghai region?

• 60%

• 50%

• 30%

• 40%

What new attraction is planned to open next year as part of the park's expansion?

• Star Wars Galaxy

• Marvel Land

• Pirates of the Caribbean

• Toy Story Land

What financial milestone did the theme park achieve in its first year?

• Exceeded revenue expectations

• Broke even

• Reduced operational costs

• Increased ticket prices

What challenge did the park face regarding food and merchandise?

• High production costs

• Supply chain issues

• Lack of variety

• Understanding local preferences