The Rise of Mixed Martial Arts in Asia

The transcript discusses the expansion of live events in Asia, focusing on new markets like Japan, Korea, and China. It highlights the cultural significance of martial arts and the goal to host events in major Asian cities. The strategy includes being platform agnostic to maximize audience reach. The focus is on scaling events and engaging a large audience rather than immediate monetization. The potential for growth in Asia is emphasized, with aspirations to compete with global brands like UFC. Cross-promotion with UFC is also considered to showcase talent.

What new markets is One Championship planning to enter?

• Africa

• South America

• North Asia

• Europe

How many live events does One Championship aim to host annually in the future?

• 60

• 52

• 36

• 24

What values does One Championship aim to celebrate through martial arts?

• Speed and Strength

• Humility and Integrity

• Wealth and Power

• Innovation and Creativity

What is the primary focus of One Championship's monetization strategy?

• Ticket sales

• Immediate profits

• Sponsorship deals

• Audience reach and engagement

How does One Championship plan to distribute its content?

• Only on paid TV

• Through a single digital platform

• Across multiple platforms and devices

• Exclusively on mobile apps

What percentage of Asia's population does One Championship hope will buy their merchandise?

• 1%

• 3%

• 5%

• 10%

What is One Championship's stance on cross-promotion fights with UFC?

• They are open to it

• They are against it

• They have no opinion

• They have already done it