J. Arthur Rank (1888-1972)

The transcript discusses Rank's strategic control over British film production and theater chains, allowing him to influence the distribution of US films in Britain and promote British films in America. Upon arriving in the US, Rank was warmly received by Hollywood, which recognized the significance of the British market for its profitability. The goal was to ensure British films reached a fair share of global audiences, provided they were of high quality and entertainment value.

What was one of the key assets that gave Rank a dominant position in the British film industry?

• Exclusive rights to Hollywood films

• Ownership of all British theaters

• Chairmanship of major theater chains

• Control over US film production

How did Hollywood react to Rank's arrival in the United States?

• They were indifferent to his presence

• They welcomed him warmly

• They restricted his access to the market

• They demanded a partnership

Why is the British market important to Hollywood?

• It is the only market for British films

• It is the largest market in the world

• It has exclusive rights to US films

• It often represents the margin of profit

What is the main condition for British films to gain a fair share of the world's audiences?

• They must be in English

• They must be good and entertaining

• They must be produced in Hollywood

• They must be cheaper than US films

What is the ultimate goal for British films according to the transcript?

• To be exclusively shown in British theaters

• To dominate the US market

• To play to a fair proportion of global audiences

• To replace US films in Britain