Techonomy CEO Says Apple Has Done a Poor Job in Services

Techonomy CEO Says Apple Has Done a Poor Job in Services

Assessment

Interactive Video

Business, Architecture, Information Technology (IT)

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Apple's market dynamics, focusing on its competition with Samsung and the impact of Samsung's recall. It analyzes Apple's sales growth, attributing recent upticks to new customers from competitors. The need for Apple to expand its services as hardware sales slow is highlighted, with a focus on the App Store's growth and developer strategies. The potential of Apple's software services, particularly in cloud and music, is explored, emphasizing the importance of subscription models.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor that helped Apple capitalize in the market last year?

Partnership with Google

Apple's new marketing strategy

Samsung's major recall

Increased production capacity

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for the recent increase in Apple's iPhone sales?

Reducing the price of older models

Launching a new advertising campaign

Attracting new customers from competitors

Returning customers upgrading their phones

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge for Apple as it tries to expand its services business?

Competing with Facebook and Google in hardware

Reducing production costs

Maintaining high hardware margins

Developing a new operating system

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Apple's current valuation compare to companies like Amazon?

Apple's PE is irrelevant

Apple's PE is about the same

Apple's PE is much lower

Apple's PE is much higher

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been a major driver of growth for Apple's services in recent years?

The App Store

Apple Maps

Apple TV

iTunes

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is Apple using to make its iPhone more 'sticky' for users?

Offering free apps

Increasing storage capacity

Encouraging app developers to create subscription-based apps

Reducing the price of iPhones

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which service is considered the 'Holy Grail' for generating consistent revenue?

One-time app purchases

Advertising

Cloud services

Hardware sales