CLEAN : Artisans break the mould in Britain's pottery capital

Stoke-on-Trent, known for its rich pottery history, became a world center for ceramics by the 1800s. Emma Bridgewater revitalized the industry in the 1980s, leveraging local skills. The Stoke-on-Trent backstamp signifies high-quality pottery. Despite a decline with production moving to Asia, the industry is reviving with new artists and firms. Economic recovery has led to a 50% growth in jobs and sales. Companies are modernizing, investing in new designs, and expanding exports. The Bridgewater factory exemplifies this success, producing thousands of handmade items weekly.

What natural resource contributed to Stoke-on-Trent becoming a world center for pottery?

• Large water bodies

• Abundant forests

• Rich deposits of coal

• Rich seam of clay

Who began producing ceramics on a small scale in Stoke-on-Trent in the 1980s?

• Emma Price

• Emma Bridgewater

• John Spode

• William Wedgwood

What major change occurred in the ceramics industry in Stoke-on-Trent as production shifted to Asia?

• Increase in local employment

• Closure of many factories

• Introduction of new pottery styles

• Expansion of local factories

What trend is observed among new artists in Stoke-on-Trent's ceramics industry?

• Adoption of digital pottery techniques

• Focus on mass production

• Relocation to larger cities

• Creation of bespoke, individual pieces

What strategy did surviving companies adopt during the economic crisis to become world-class?

• Outsourcing all production

• Reducing workforce

• Investing in new equipment and designs

• Focusing solely on local markets