Introduction to the Six Fundamentals

The video discusses six fundamental elements necessary for a successful sustainability strategy: a business case, defining sustainability, stakeholder engagement, establishing a baseline, setting a vision, and securing management support. It highlights the 'year-four problem' where organizations often falter due to changes in these fundamentals. The video emphasizes the importance of a systemic approach, considering financial, social, and environmental perspectives, and engaging all stakeholders from the start to avoid unintended consequences.

Which of the following is the first fundamental for a successful sustainability strategy?

• Setting a baseline

• Defining sustainability

• Engaging stakeholders

• Having a business case

Why is it important to define sustainability within an organization?

• To reduce employee turnover

• To comply with legal requirements

• To ensure everyone is on the same page

• To increase profits

What is a key reason for engaging stakeholders in sustainability efforts?

• To reduce costs

• To understand their concerns and priorities

• To comply with regulations

• To increase market share

What is the 'year-four problem' in sustainability strategies?

• A failure to meet legal requirements

• A lack of initial planning

• A shift in stakeholder needs or management support

• An increase in operational costs

What lesson can be learned from the municipality's tree planting initiative?

• The need to plant more trees

• The necessity of reducing power lines

• The importance of involving all relevant departments

• The benefit of focusing solely on environmental aspects