Foundation and History of Sustainable Business

The video tutorial discusses the integration of sustainability into business language, challenging traditional views on corporate social responsibility. It emphasizes the importance of defining sustainability within organizations, referencing the Brundtland definition and the triple bottom line concept. The tutorial also highlights historical events that have shaped sustainability mindsets, such as the publication of 'Silent Spring', the creation of the EPA, and notable environmental disasters. It illustrates how businesses like Nike have evolved in response to sustainability challenges.

What traditional mindset does the video challenge regarding the purpose of a business?

• Businesses should focus solely on maximizing profits.

• Businesses should engage in community service.

• Businesses should prioritize employee well-being.

• Businesses should focus on environmental conservation.

What is the Brundtland definition of sustainable development?

• Focusing on financial performance only.

• Prioritizing short-term profits.

• Maximizing shareholder value.

• Meeting present needs without compromising future generations.

What does the triple bottom line refer to?

• Profit, loss, and revenue.

• Social, economic, and political factors.

• People, planet, and profit.

• Short-term, medium-term, and long-term goals.

Which event is highlighted as exposing the dangers of DDT?

• The Chernobyl disaster.

• The Clean Air Act.

• The publication of Silent Spring.

• The creation of the EPA.

Which company is used as an example of transforming its practices after criticism?

• Adidas

• Nike

• Reebok

• Puma

What environmental disaster is associated with BP in the minds of millennials?

• Exxon Valdez oil spill

• Deepwater Horizon oil spill

• Chernobyl disaster

• Three Mile Island accident

How did Nike respond to accusations of sweatshop labor conditions?

• By reducing employee wages.

• By ignoring the accusations.

• By leading industry changes and improving practices.

• By relocating factories to other countries.