How Important Are Movies, Music to Amazon's Strategy?

How Important Are Movies, Music to Amazon's Strategy?

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

Created by

Quizizz Content

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The video discusses Amazon Prime's entertainment strategy, highlighting its significant investment in programming to enhance its Prime membership service. Amazon has become a major player in Hollywood, with a $2 billion programming budget. The video also covers financial updates for GoPro and Chipotle, noting their revenue and earnings performance. Additionally, it compares Amazon and Netflix in the streaming market, emphasizing Amazon's competitive edge due to its broader business model and financial resources, while acknowledging Netflix's larger user base and first-mover advantage.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of Amazon's investment in entertainment content?

To dominate the music industry

To compete directly with Netflix

To make Prime membership more attractive

To become the largest media company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did GoPro's fourth-quarter revenue compare to expectations?

It exceeded expectations

It was not reported

It was below expectations

It met expectations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the market reaction to Chipotle's Q4 performance?

Significant stock increase

Significant stock decrease

Stock was not affected

Minimal stock movement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage does Amazon have over Netflix in the streaming market?

Larger global user base

More original shows

First to market

Ability to fund content through other business operations

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Netflix's annual programming investment compare to Amazon's?

Netflix invests less than Amazon

Netflix invests more than Amazon

Netflix and Amazon invest the same amount

Netflix does not invest in programming