Weetabix CEO Turrell: We Feel Good About U.K. Market

What is one of the main reasons for Weetabix's growing demand in China?

• Rising popularity of British culture

• Lower prices compared to local brands

• Increased marketing efforts

• Food safety and quality aspects

How does Weetabix view its position in the UK market during economic downturns?

• As a luxury brand

• As a good value breakfast option

• As a niche market player

• As a brand that needs rebranding

What labeling system does Weetabix use for its products in the UK?

• Organic certification

• Gluten-free labeling

• Traffic light labeling

• Fair trade certification

What is a significant trend in the breakfast cereal market discussed in the video?

• Shift towards organic ingredients

• Increasing sugar content

• Introduction of new flavors

• Focus on reducing sugar

What percentage of British families still have breakfast at home, according to the CEO?

• 50%

• 70%

• 90%

• 100%