Back to Earth: New Rules for Google’s Moonshot Factory

The transcript discusses the failure of Google Glass, attributing it to Google's lack of marketing focus and internal fiefdoms. It highlights the reorganization of Google into Alphabet and the role of CFO Ruth Porat in bringing structure. The conversation also covers the challenges faced by Google's moonshot projects, including leadership changes and market competition. Finally, it contrasts Google's approach with Amazon's, noting differences in business excitement and focus.

What was one of the main reasons for the failure of Google Glass?

• High production costs

• Poor marketing strategies

• Limited consumer interest

• Lack of technological innovation

How is Ruth Porat perceived within Google's moonshot sectors?

• She is widely accepted and praised

• She is seen as a controversial figure

• She is ignored by most employees

• She is considered a technological expert

What is one of the challenges faced by Google in its moonshot projects?

• Lack of technological expertise

• Being beaten to market by competitors

• Over-reliance on external partners

• Insufficient funding

How does Amazon's approach to its core business differ from Google's?

• Amazon has a more decentralized structure

• Amazon invests less in new technologies

• Amazon is more excited about its core business

• Amazon is less focused on its core business

What implication does Google's perceived boredom with its core business have?

• It enhances synergy between different projects

• It causes a loss of company culture and priorities

• It results in a shift towards more traditional business models

• It leads to increased innovation