Apple Wants to Get Movies Earlier for Rentals

The video discusses the evolving strategies of Hollywood studios in handling movie rentals, particularly on iTunes. It highlights the traditional exclusivity period for theaters and the shift in consumer preferences towards home viewing. Media executives are exploring new rental windows, with Apple playing a significant role in negotiations. The video also addresses piracy concerns and the potential impact on theater revenues. Historical attempts by studios to release movies early are mentioned, along with the financial implications for theaters.

What is the traditional exclusivity period for movie releases in theaters?

• One month

• One year

• Three months

• Six months

Which company is reportedly negotiating for early movie releases on its platform?

• Amazon

• Netflix

• Google

• Apple

What is a major challenge in releasing movies for home rental?

• Piracy prevention

• Poor video quality

• Limited movie selection

• High rental costs

What is the main reason theaters are concerned about early home rentals?

• Increased ticket prices

• Longer movie durations

• Loss of concession sales

• Higher production costs

What happened when Universal tried to release a movie online in 2011?

• Theaters refused to show the movie

• The movie was a box office hit

• The movie was released for free

• Theaters increased ticket prices