Amazon Takes Steps to Counter the Counterfeiters

Amazon is intensifying efforts to combat counterfeits by building teams in the US and Europe. The challenge lies in balancing ease for legitimate sellers with vulnerability to counterfeits. Amazon's legal responsibility is to provide a mechanism for reporting fakes, but brands demand more proactive measures. Sports leagues like MLB and NFL are hesitant to partner with Amazon due to counterfeit concerns, highlighting the need for better policing and proactive strategies.

What is one reason Amazon is a prime target for counterfeiters?

• Its small size and limited reach

• Its ease of access for sellers

• Its strict seller verification process

• Its focus on physical stores

How does Amazon attempt to identify counterfeit products proactively?

• By reducing the number of sellers

• By hiring more warehouse staff

• By increasing advertising budgets

• By investing in scientists and programmers

What is the legal responsibility of marketplaces like Amazon regarding counterfeits?

• To refund all counterfeit purchases

• To guarantee all products are genuine

• To ban all third-party sellers

• To provide a mechanism for reporting fakes

Why are sports leagues like MLB and NFL hesitant to partner with Amazon?

• Because Amazon lacks a global presence

• Because of concerns about counterfeit products

• Due to Amazon's high fees

• Due to Amazon's focus on digital products

What do brands want Amazon to do to better handle counterfeits?

• Increase the number of product categories

• Reduce the number of sellers

• Be more proactive in preventing counterfeits

• Focus solely on digital products