Atlanta Hawks CEO: NBA Very Attractive to Millennials

The transcript discusses the NBA's global expansion and revenue growth, highlighting the league's strong international presence and potential for increased revenue through television and streaming. Concerns over media rights and changing viewership habits are addressed, with a focus on the NBA's adaptability. The discussion also covers player salaries, revenue sharing, and the Hawks' growth strategy, including real estate development and marketing to younger, diverse audiences. Finally, the role of corporate partnerships in Atlanta's sports and economic landscape is explored.

What is the next big wave of revenue for the NBA expected to come from?

• Local sponsorships

• Global expansion of television and streaming

• Merchandise sales

• Increased ticket sales

What is a concern for live sports broadcasts in the domestic market?

• Increasing ticket prices

• Cord-cutting and television disruption

• Lack of sponsorships

• Decline in player performance

How does the NBA manage high player salaries?

• Through a salary cap system

• By cutting player benefits

• By reducing team budgets

• By increasing ticket prices

What opportunity for growth is the Atlanta Hawks focusing on?

• Developing real estate and entertainment centers

• Increasing player salaries

• Expanding their stadium

• Reducing ticket prices

What demographic is the Atlanta Hawks targeting for their games?

• Young adults aged 18 to 34

• Middle-aged professionals

• Teenagers

• Retirees

How is the Atlanta Hawks organization staying relevant?

• By reducing ticket prices

• By hosting concerts and events

• By focusing solely on basketball

• By limiting media exposure

What role do Fortune 500 companies play in Atlanta's sports scene?

• They partner with sports teams and contribute to economic growth

• They have no involvement

• They sponsor local high school teams

• They only focus on international markets