Toyota, Nissan Turn to Incentives in U.S. Market

The video discusses Nissan's performance in North America, highlighting the use of incentives to boost sales and maintain market share. It also examines the impact of a weaker yen on Nissan and Toyota's earnings, suggesting that both companies might exceed analyst expectations. Additionally, the video explores Nissan's strategic focus on the Chinese market, emphasizing the importance of tax policies and the challenges of achieving profitability in the world's largest car market.

What strategy has Nissan employed to maintain its market share in North America?

• Focusing on electric vehicles

• Increasing production

• Offering large incentives

• Reducing vehicle prices

How has the weaker yen affected Nissan's earnings?

• It has led to higher production costs

• It has increased their earnings

• It has had no effect

• It has decreased their earnings

In what way is Toyota's market strategy similar to Nissan's?

• Both have reduced production

• Both focus on the European market

• Both rely on a strong yen

• Both use incentives in the US market

What is a significant factor for Nissan's growth in the Chinese market?

• Focus on luxury cars

• Higher vehicle prices

• Government tax rebates

• Increased production

What challenge do Nissan and Toyota face in the Chinese market despite its size?

• Lack of consumer interest

• High competition from local brands

• Strict environmental regulations

• Difficulty in maintaining profit margins