M&S Closing 83 Stores, Focusing on Food

Marks & Spencer is downsizing its clothing and home furnishings space, closing 10% of its stores that sell clothing and food. With 17% of sales online, this move is seen as insufficient. Some stores will shift focus to food, but food sales have stalled, raising investor concerns about profitability. Past strategies had mixed success, and creative ad campaigns are discussed.

What percentage of Marks and Spencers stores that sell clothing and food are being closed?

• 20%

• 15%

• 5%

• 10%

Why is the shift towards food sales considered unsustainable?

• Investors are fully supportive of the change.

• Food sales are increasing rapidly.

• Clothing is less profitable than food.

• Food sales have been stalling recently.

What is a major concern for investors regarding M&S's new strategy?

• The cost of clothing production is too high.

• The focus on food sales might not be sustainable.

• There is too much competition in the clothing market.

• The company is expanding too quickly.

What was the outcome of previous strategic blueprints by M&S before the recession?

• They were completely unsuccessful.

• They were ignored by investors.

• They had some level of success.

• They led to a significant loss.

How have investors reacted to the current strategy of M&S?

• They are very optimistic.

• They are skeptical.

• They are indifferent.

• They are fully supportive.