Facebook's Advertising-Revenue Juggernaut

Facebook's Advertising-Revenue Juggernaut

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Facebook's strong quarterly performance, driven by Instagram's growth and ad revenue. Concerns arise from Facebook's decision to not increase ad load, potentially impacting future revenue. Despite this, Facebook has growth opportunities in Messenger, WhatsApp, and Oculus. The video also highlights Facebook's rivalry with Snapchat, particularly through Instagram stories and camera features. Both companies are rapidly growing, with Snapchat preparing for an IPO. The competitive landscape in social media is evolving, with Facebook and Snapchat leading the way.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor contributing to Facebook's growth this quarter?

Increased ad load

New product launches

Partnerships with other companies

Reduction in operational costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one area where Facebook has not yet fully monetized?

Messenger

Instagram

Instagram Stories

Facebook News Feed

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook view the future of sharing content?

Through text

Through email

Through camera

Through voice

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What feature did Facebook introduce to compete with Snapchat?

Facebook Live

WhatsApp Status

Instagram Stories

Facebook Marketplace

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential impact of Facebook's strategic moves on Snapchat?

Snapchat's acquisition by Facebook

Snapchat's entry into new markets

Decreased Snapchat market share

Increased Snapchat user growth