The Numbers Don't Lie: Alphabet Earnings Preview

Alphabet, Google's parent company, is seeing growth in its non-advertising sectors, particularly in cloud computing, which saw a 33% increase in sales. Despite this diversification, advertising remains the primary revenue source, with mobile ad sales and YouTube being key contributors. Google and Facebook dominate the mobile advertising market, while YouTube leads in online video watch time. YouTube's ad sales are expected to grow significantly, aided by its new live TV streaming service. Google is also venturing into virtual and augmented reality with a new, affordable headset. CEO Larry Page is focusing on cost reduction and innovation as some of Alphabet's ambitious projects, like Google Fiber and Nest, undergo restructuring.

What was the percentage increase in sales for Alphabet's non-advertising business in the second quarter?

• 50%

• 40%

• 33%

• 25%

Which two platforms are mentioned as Alphabet's main revenue drivers in the mobile advertising market?

• YouTube and Snapchat

• Google Search and Instagram

• Facebook and YouTube

• Google Search and YouTube

How many hours of daily video watch time does YouTube average according to Bloomberg intelligence?

• 200 million hours

• 250 million hours

• 350 million hours

• 300 million hours

What new service is YouTube planning to launch in the first quarter of next year?

• A music streaming service

• A live TV streaming service

• A podcast platform

• A gaming platform

What market is Google aiming to enter with its new virtual reality headset?

• Home automation

• Wearable technology

• Augmented reality

• Virtual and augmented reality