Row erupts between Tesco and Unilever after the manufacturer demands a price increase due to the falling value of the po

The video discusses a price dispute between Unilever and Tesco, where Unilever seeks to raise prices due to the falling value of Sterling, but Tesco refuses to comply. A secret shopping expedition reveals that most products are still available in stores, though online availability is affected. Unilever defends the price hike, citing currency issues, while some experts suggest it's a leadership challenge for Tesco's CEO, Dave Lewis. The video concludes with lessons on public negotiations and mentions ongoing talks between Unilever and other supermarkets.

What is the main reason Unilever wants to raise prices according to the transcript?

• Higher demand for products

• Increased production costs

• Falling value of Sterling

• New product launches

What was the outcome of the secret shopping expedition in Tesco stores?

• Shelves were fully stocked with all products

• Some products were missing, but most were available

• All products were available except for one brand

• Many products were missing from the shelves

According to Unilever, why are the price increases necessary?

• To cover increased marketing expenses

• To expand into new markets

• To improve product quality

• To maintain profitability despite currency impact

What is suggested as a possible reason for the dispute beyond currency fluctuations?

• A government regulation change

• A leadership challenge in the retail market

• A new competitor entering the market

• A change in consumer preferences

What lesson is highlighted regarding negotiations in the retail industry?

• Negotiate only with large retailers

• Never have a negotiation in public

• Avoid negotiations during economic downturns

• Always negotiate in public for transparency