VOICED: McDonald's happy meal in France

The video discusses McDonald's success in France, highlighting how the fast-food chain adapted its offerings to align with French culture. By incorporating local elements, such as French potatoes and a cafe-style environment, McDonald's has become the second most profitable market outside the US. The adaptation strategy, known as 'Frenchifying,' has led to increased sales and acceptance among French diners, who appreciate the blend of American fast food with local cultural elements.

What is the 'French paradox' as mentioned in the video?

• The French preference for home-cooked meals.

• The high cost of dining in France.

• The unique taste of French cuisine.

• The contradiction of French people eating more fast food despite their culinary reputation.

How has McDonald's adapted its brand to appeal to French customers?

• By offering free meals.

• By changing its menu to only include French dishes.

• By altering its decor and introducing the Mac Cafe.

• By reducing prices significantly.

What is the purpose of the Mac Cafe in McDonald's France?

• To provide a play area for children.

• To create a space for socializing.

• To offer a drive-thru service.

• To serve only coffee and desserts.

What change in McDonald's food sourcing has gained approval from French food critics?

• Using imported ingredients.

• Offering more vegetarian options.

• Using homegrown French ingredients.

• Reducing portion sizes.

What was the reaction of anti-globalization activists towards McDonald's in France a decade ago?

• They praised it for its fast service.

• They attacked it for not being French enough.

• They supported the chain for its local sourcing.

• They ignored it completely.