VOICED: Moroccan tourism industry under threat

Morocco is launching a new tourism campaign to counteract the effects of the economic downturn. Despite being a top travel destination in Africa, Morocco has seen a significant drop in tourist numbers. In response, the country is focusing on advertising, promotions, and targeting new markets, particularly in Europe. Consumers are now seeking closer and more affordable destinations, leading to discounts and special offers in Morocco. The government aims to attract 10 million tourists next year, emphasizing the value of frugal spending within the country.

What is the main goal of Morocco's new tourism campaign?

• To increase domestic travel

• To attract more tourists despite economic challenges

• To promote local culture

• To reduce travel costs for locals

How is Morocco trying to counteract the decline in tourism?

• By reducing the number of tourist attractions

• By closing borders to non-European tourists

• By launching advertising campaigns and seeking new markets

• By increasing taxes on tourists

What change in consumer behavior is mentioned in the video?

• Desire for destinations closer to home

• Avoidance of travel altogether

• Interest in luxury travel

• Preference for long-haul destinations

What discount is being offered by luxury hotels in Morocco?

• 60%

• 40%

• 20%

• 80%

What is the Moroccan government's target for tourist numbers next year?

• 5 million

• 8 million

• 10 million

• 12 million