VOICED : Loom band craze fetches French couple $1 million

Loom bands, colorful plastic bands woven on a loom, have become a global playground craze. Originating in the US, they were introduced to France by Emmanuel and Morgan Lagan Song, achieving significant business success. Despite low stocks, they remain a top-selling toy in Paris. Children enjoy creating and gifting their own bracelets, enhancing creativity. With celebrities like the Beckhams and the Pope wearing them, loom bands are poised to influence fashion trends.

What are loom bands primarily used to create?

• Rings

• Necklaces

• Bracelets

• Earrings

Who introduced loom bands to France?

• A couple from Paris

• A couple from Brittany

• A couple from Lyon

• A couple from Marseille

What is the annual turnover of the company selling loom bands in France?

• €1,000,000

• €500,000

• €800,000

• €600,000

How often are new loom band kits delivered to the Parisian department store?

• Every month

• Every day

• Every week

• Every two days

Which celebrities are mentioned as wearing loom bands?

• The Queen and the Pope

• The Pope and the President

• The Beckhams and the Queen

• The Beckhams and the Pope