VOICED : Spring in Japan: beautiful blossoms and hayfever misery

In Japan, cherry blossoms mark spring, but also signal pollen allergies for many. Over 20% of the population suffers from hay fever, leading to a booming market for anti-allergy products like masks and air purifiers. Cedar trees, planted post-WWII, are a major pollen source, prompting Tokyo to replace them with less pollen-producing varieties. A promising immunotherapy treatment using pollen-based drops could alleviate symptoms for 30% of sufferers, while the anti-allergy industry continues to thrive, valued at 1.5 billion euros annually.

What is a common protective measure used by people in Japan to combat pollen allergies?

• Drinking herbal tea

• Wearing surgical masks

• Using sunscreen

• Applying insect repellent

What is the purpose of the battery-powered headgear mentioned in the video?

• To improve hearing

• To alleviate symptoms of hay fever

• To protect against biochemical warfare

• To enhance communication

What is the main source of pollen causing allergies in Japan?

• Maple trees

• Cherry blossoms

• Cedar trees

• Pine trees

What is the new treatment method mentioned for pollen allergies?

• Nasal sprays

• Antihistamine tablets

• Sublingual pollen-based drops

• Allergy shots

What is the estimated annual market value of the anti-allergy industry in Japan?

• 1 billion euros

• 500 million euros

• 1.5 billion euros

• 2 billion euros