VOICED : Chinese tourists diplomats make a splash

The video discusses the significant role of tourism in the economy, highlighting the shift from European to Asian, particularly Chinese, tourists. It explains how resorts are adapting to meet the cultural needs of Chinese guests, such as avoiding the number 4 and providing umbrellas. The video also addresses the challenge of balancing the traditional European market with the growing Asian market, emphasizing the need for cultural awareness and strategic planning. Finally, it explores the impact of shorter stays by Chinese tourists and the industry's response through increased direct flights.

Why is the country shifting its focus towards Asian tourists?

• To diversify their tourism market.

• Because Asian tourists spend more money.

• Due to economic downturns affecting Western tourists.

• Because Asian tourists stay longer.

What cultural adaptation is made for Chinese tourists regarding accommodation?

• Providing villas with lucky numbers.

• Offering traditional Chinese meals.

• Ensuring villas do not have the number 4.

• Decorating rooms with Chinese art.

How have resorts adapted to the preferences of Chinese tourists?

• By hiring Mandarin-speaking staff.

• By offering discounts on long stays.

• By providing European-style breakfasts.

• By organizing group tours.

What is the impact of the increase in Chinese tourists on the average length of stay?

• It has increased to three weeks.

• It has remained the same.

• It has decreased from two weeks to one.

• It has increased to four weeks.

What strategy is the industry using to maximize turnover in the new market?

• Offering more luxury packages.

• Increasing the number of direct flights.

• Focusing solely on Asian tourists.

• Reducing prices for long stays.