CLEAN : Cath Kidston celebrates its 20th

The video discusses the Cath Kidston brand, focusing on its customer-centric approach, product importance, and market strategies. It highlights the brand's affordability and the positive customer experiences it fosters. Cath Kidston's active role in the company and its growth is emphasized, along with insights into the brand's appeal in the Asian market, particularly its Britishness and practicality.

What is the significance of the 'garden birds' print in the UK market?

• It is only popular in Japan.

• It is the number one best-selling product.

• It is a limited edition item.

• It is a new product with potential.

How does the Cath Kidston brand balance its image?

• By offering only online sales.

• By being exclusive and expensive.

• By focusing only on luxury items.

• By being affordable yet aspirational.

What feedback do customers often give about their experience in Cath Kidston stores?

• They feel cheered up and have a warm feeling.

• They find the stores too crowded.

• They think the stores lack variety.

• They feel the stores are too expensive.

What role does Cath Kidston play in the company as it grows?

• She handles only financial matters.

• She is a creative director and mentor.

• She focuses solely on marketing.

• She is no longer involved.

What aspect of the Cath Kidston brand is particularly appealing to Asian customers?

• Its focus on digital products.

• Its American style.

• Its affordability.

• Its Britishness and practicality.