VOICED : Japan women not men throng stores

In Japan, Valentine's Day is a unique tradition where women give chocolates to men, including colleagues and friends. This custom, introduced post-war by chocolatiers, has become a significant cultural and economic event. Various types of chocolates, such as Giri Choco and Tom Ochoco, are given based on the relationship. The February chocolate sales account for a substantial portion of annual sales. A month later, White Day allows men to reciprocate the gesture.

In Japan, who is traditionally expected to give chocolates on Valentine's Day?

• Children to parents

• Women to men

• Friends to each other

• Men to women

What is one reason women in Japan might choose cheaper chocolates for colleagues?

• To save money for personal gifts

• To avoid showing favoritism

• To ensure everyone gets the same type

• To follow a new trend

Which type of chocolate is given to male colleagues in Japan on Valentine's Day?

• Tomochoco

• Honmei Choco

• Friendship Choco

• Giri Choco

What is the significance of White Day in Japan?

• A day for women to receive chocolates

• A day for men to reciprocate Valentine's gifts

• A day to celebrate friendship

• A day to buy discounted chocolates

What is the expected impact of February chocolate sales in Japan?

• They are less than the sales in December

• They account for about half of the annual sales

• They are insignificant compared to other months

• They make up a small portion of annual sales