VOICED : JK Rowling a strategy

Five years after the last Harry Potter book, JK Rowling is releasing a new novel, The Casual Vacancy, aimed at adults. The book, shrouded in secrecy, is expected to drive sales through anticipation. Unlike Harry Potter, it focuses on themes like drugs, politics, and social issues in a British village. Despite having no magical elements, it is anticipated to be a bestseller, with preorder sales already exceeding a million copies.

What is the target audience for JK Rowling's new novel, 'The Casual Vacancy'?

• Children

• Teenagers

• All age groups

• Adults

Why is 'The Casual Vacancy' shrouded in secrecy?

• To avoid criticism

• To build anticipation and drive sales

• To surprise the author

• To prevent spoilers

How does the marketing strategy of 'The Casual Vacancy' differ from traditional book releases?

• It is available for free online

• It is being given away as a promotional item

• It is being serialized in magazines

• It is not being serialized, forcing people to buy it

What themes does 'The Casual Vacancy' explore?

• Magic and fantasy

• Drugs, politics, and social struggle

• Adventure and mystery

• Romance and drama

How do the preorder sales of 'The Casual Vacancy' compare to expectations?

• They are only a few thousand copies

• They have topped a million copies

• They are not yet available

• They are lower than expected