VOICED: Wall Street of Roses does brisk Valentine

The Aalsmeer flower market, known as the Wall Street of Roses, is a vibrant hub south of Amsterdam where flowers are auctioned year-round. As Valentine's Day nears, the demand for red roses surges, driving up prices. The sophisticated trading floor ensures quality and price monitoring. For traders, this period is crucial, with turnover potentially increasing by 50%. Despite economic challenges, the goal is to maximize prices for suppliers. The market faces the challenge of maintaining business throughout the year, even as consumers cut back on luxuries.

What causes the price of red roses to increase at the Aalsmeer flower market?

• Government regulations

• High demand due to Valentine's Day

• A decrease in supply

• A new flower variety introduction

Why is Aalsmeer referred to as the 'Wall Street of Roses'?

• It only trades in roses

• It is the largest flower market in the world

• It is located in a financial district

• It has a sophisticated trading floor

During the Valentine's period, by how much can turnover increase for traders at Aalsmeer?

• 20%

• 30%

• 70%

• 50%

What is the main goal for traders at the Aalsmeer market during Valentine's Day?

• To reduce the cost of flowers

• To expand the market to new countries

• To get the highest possible prices for suppliers

• To introduce new flower varieties

What is the long-term challenge for the flower market despite the Valentine's Day boost?

• Expanding to new markets

• Increasing the variety of flowers

• Reducing the cost of production

• Maintaining business throughout the year