VOICED: New takes on the old on the streets of Havana

The video discusses the evolution of advertising in Cuba following recent economic reforms. It highlights the surge in small businesses and the relaxation of advertising restrictions, leading to creative marketing strategies in Havana. Despite high costs, innovative advertising methods, such as hand-painted signs, are proving effective in boosting sales.

What was the impact of the recent changes in advertising regulations in Cuba?

• Increased reliance on digital marketing

• Ban on all forms of advertising

• Emergence of signs promoting deals

• Decrease in business profits

How did the economic reforms affect the number of private sector workers in Cuba?

• The number remained the same

• The number doubled

• The number tripled

• The number decreased

What is one key factor that Cuban businesses understand about marketing?

• It is unnecessary for sales

• It can boost their bottom line

• It is too expensive to implement

• It is only for large corporations

What creative method do Havana's vendors use in their advertisements?

• Symbols like a thumbs up

• Flashy neon signs

• Celebrity endorsements

• High-tech digital displays

What is the cost of a meter-long neon sign in taxes per month in Cuba?

• $100.00

• $24.00

• $10.00

• $50.00