VOICED: Bitter taste for Joburg food vendors over FIFA exclusion zone

A local food vendor in South Africa, known for traditional dishes, faces challenges due to FIFA regulations during the World Cup. These rules restrict local traders from operating near stadiums, favoring official sponsors like McDonald's and Coca-Cola. City authorities have reduced the exclusion zone and provided alternative sites for vendors, but the preference for global brands remains a concern. The vendor is forced to sell his remaining stock and relocate, highlighting the tension between local culture and global commercial interests.

What was the main reason the local trader was excited about the upcoming World Cup?

• He planned to meet famous players.

• He expected to sell more food.

• He was a fan of FIFA.

• He wanted to watch the games.

What restriction did FIFA impose on local traders during the World Cup?

• They could only sell drinks.

• They had to pay a fee to trade.

• They were not allowed within 500 meters of stadiums.

• They could only trade on match days.

How did city authorities try to help local vendors affected by the exclusion zone?

• By allowing them to trade at big screen areas and transport hubs.

• By providing free advertising.

• By offering them free tickets to matches.

• By reducing their taxes.

What was the general sentiment of the traders regarding the World Cup restrictions?

• They felt it was an opportunity to expand their business.

• They believed it favored global brands over local culture.

• They thought it was fair and well-organized.

• They were indifferent to the changes.

What decision did the trader make in response to the restrictions?

• He decided to partner with an official sponsor.

• He planned to open a new store near the stadium.

• He chose to sell his remaining stock and leave.

• He decided to protest against FIFA.