VOICED: Pakistan's football artisans losing market struggle

The video discusses the production of footballs for the World Cup, focusing on Pakistan's role and challenges. It highlights the impact of political instability on the industry and the shift of official ball production to China due to technological advancements. Despite these challenges, local artisans in Sialkot continue to produce hand-stitched replicas. Adidas is sharing new technology with Pakistani manufacturers, who aspire to regain their status in World Cup football production.

What has been a major factor in the decline of Pakistan's football manufacturing industry?

• High production costs

• Lack of skilled workers

• Pakistan's dangerous reputation

• Increased competition from India

How much can a worker earn by stitching five footballs a day in Sialkot?

• €150.00 a month

• €100.00 a month

• €60.00 a month

• €200.00 a month

Why is the craftsmanship of Sialkot workers attractive to companies like Adidas?

• It is inexpensive and delicate

• It uses advanced technology

• It requires no training

• It is faster than machine production

What technological advancement allows Chinese factories to produce official World Cup balls?

• Automated stitching machines

• High-temperature bonding

• Laser cutting technology

• Hand-stitching techniques

What is the aspiration of Pakistani companies regarding World Cup footballs?

• To reduce production costs

• To increase local sales

• To expand into other sports equipment

• To regain the contract for making World Cup balls