VOICED : Colombias green gold: from ethical mines to Cannes festival

The video discusses the journey of gold from Colombian mines to prestigious awards like the Cannes Film Festival. It highlights the challenges of gold mining, emphasizing ethical practices certified by Fairmined, which avoid harmful chemicals and involve workers as shareholders. The video contrasts this with illegal mining, which funds criminal activities. Efforts to ensure traceability and legality in gold production are explored, with a focus on consumer responsibility. Pandora's initiative to use ethical gold is showcased as a model for sustainable luxury.

What is one of the main challenges faced by miners in extracting gold?

• Finding skilled labor for mining

• Competing with other mining companies

• Transporting gold to international markets

• Predicting the exact amount of gold in each ton of earth

What makes the gold from the Leonora mine special?

• It is the most expensive gold in the world

• It is certified ethical by Fairmined

• It is exclusively used for making jewelry

• It is mined using the latest technology

How does the Leonora mine ensure sustainability?

• By employing only local workers

• By using advanced machinery

• By exporting gold directly to Europe

• By avoiding the use of mercury and cyanide

What is a significant consequence of illegal mining in Colombia?

• It results in a shortage of mining equipment

• It supports armed groups and criminal activities

• It leads to a decrease in gold prices

• It causes a decline in local employment

What change did Pandora make regarding its gold sourcing?

• It switched to ethical gold from Colombia

• It began using recycled gold

• It stopped using gold in its products

• It started using gold from Africa