Why Things Are Looking Up for Etsy
Interactive Video
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Business, Information Technology (IT), Architecture
•
University
•
Hard
Wayground Content
FREE Resource
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a key factor in the improved performance of the company after its IPO?
Reducing operational costs
Increased marketing efforts
Setting more reasonable expectations
Expanding into new markets
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does the video describe the relationship between Etsy and Amazon in the handmade goods market?
Amazon has acquired Etsy
Amazon's Handmade division is an attempt to compete with Etsy
Etsy and Amazon have a partnership
Etsy is a direct competitor to Amazon
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main value of a marketplace like Etsy according to the video?
Providing the fastest shipping
Offering the lowest prices
Aggregating a wide range of products
Promoting individual brands
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge for Etsy in maintaining its marketplace?
Increased shipping costs
Lack of product variety
High competition from eBay
Declining net additions of sellers
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why are some sellers choosing to leave Etsy for platforms like Shopify?
Higher visibility on Shopify
Desire to have their own storefront
Lower transaction fees
Better customer service
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