A Two-Minute History of Facebook Since its IPO

A Two-Minute History of Facebook Since its IPO

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses Facebook's journey from its IPO to becoming a mobile-first company. Initially, Facebook faced challenges with the shift to mobile, but under Sheryl Sandberg's leadership, it successfully transitioned its advertising model. The company adopted a multi-app strategy, acquiring Instagram and WhatsApp, and spinning off Messenger. This strategy helped Facebook diversify its revenue streams, with mobile now accounting for over 80% of its income. Despite some failed ventures, Facebook's rapid growth has led Wall Street to overlook its mistakes, allowing Zuckerberg to continue his aggressive expansion strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major concern for Facebook after it went public?

The shift of users to mobile phones

The competition from other social media platforms

The decline in desktop users

The increase in advertising costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company did Facebook acquire for $700 million?

WhatsApp

Instagram

Messenger

Snapchat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Facebook's revenue comes from mobile?

70%

60%

50%

More than 80%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Facebook's stock value change after implementing its mobile strategy?

It decreased

It remained the same

It tripled

It doubled

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Wall Street's attitude towards Facebook's rapid growth despite some failures?

They are highly critical

They are indifferent

They are planning to invest less

They are supportive as long as revenue grows

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