Did Prime Day Deliver for Amazon?

Did Prime Day Deliver for Amazon?

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses Amazon's Prime Day, highlighting mixed reports on sales performance. While Amazon claims significant growth for third-party sellers, others suggest flat sales. The focus shifts to the strategic importance of Prime membership, which locks in customers for years. Rising shipping costs challenge Amazon's profitability, with competitors like Walmart entering the market. The video also explores consumer spending trends, emphasizing the shift to online shopping and the importance of understanding where consumers are spending their money.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Amazon's primary goal during Prime Day according to the transcript?

To expand third-party sellers

To boost Prime memberships

To reduce shipping costs

To increase sales revenue

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How long does the average Prime member stay subscribed, as mentioned in the transcript?

7 years

5 years

10 years

3 years

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does Amazon face with its shipping costs?

Decreasing customer satisfaction

Rising shipping costs affecting profitability

Increased competition from local retailers

Lack of delivery partners

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of Walmart's version of Amazon Prime?

Walmart Express

Shipping Pass

Prime Plus

Fast Track

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor for success in the retail sector according to the transcript?

Strong concept and loyal customer base

Large physical store presence

High advertising budget

Low pricing strategy