Facebook's Everson: Mobile Is Most Profound Disruptor

The transcript discusses the profound impact of mobile technology on business models, highlighting Facebook's transition to a mobile-first strategy. It covers the company's acquisitions like Instagram and WhatsApp to adapt to changing consumer behavior. The text also provides examples of traditional companies like General Motors making digital transitions. Finally, it explores the potential of video as a future disruptor in the business landscape.

What is considered the most profound disruption in business according to the transcript?

• The mobile revolution

• The rise of social media

• The invention of word processors

• The development of the internet

What was Facebook's initial approach to mobile technology before its transformation?

• They had a strong mobile presence

• They used a native app for mobile

• They had no mobile revenue

• They focused on desktop applications

What strategy did Facebook use to quickly adapt to the mobile-first approach?

• They ignored mobile trends

• They retrained engineers and rebuilt their app

• They focused solely on desktop applications

• They outsourced mobile development

Which platform did Facebook acquire to enhance its visual communication capabilities?

• Snapchat

• LinkedIn

• Twitter

• Instagram

What is the potential impact of video according to the transcript?

• It will have no significant impact

• It could be more disruptive than mobile

• It will be equally disruptive as mobile

• It will be less disruptive than mobile

How has video consumption changed on Facebook and Instagram recently?

• It has decreased by 40%

• It has increased by 40%

• It has remained stable

• It has doubled

What is a key challenge for brands and marketers with mobile video?

• Creating longer videos

• Producing videos with sound

• Adapting to shorter, sound-off formats

• Focusing on desktop video content