Are Makers of 'Angry Birds' Brilliant Strategists?

The transcript discusses Rovio's decision to turn the popular Angry Birds game into a movie, highlighting the financial risks involved and the potential for revitalizing the brand through merchandising. It examines market expectations, with predictions of significant box office earnings, and the importance of merchandising deals with brands like McDonald's and Lego. The transcript also touches on critics' mixed reviews and the trend of game-to-movie adaptations. Finally, it considers the possibility of a sequel, noting that Rovio has invested heavily in the film's production and marketing.

Why did Rovio decide to make an Angry Birds movie?

• To revitalize the brand and boost merchandise sales

• To compete with Disney's Captain America

• To enter the TV industry

• To capitalize on the success of the game

What is one of the key marketing strategies Rovio used for the Angry Birds movie?

• Collaborating with fast-food chains like McDonald's

• Releasing a new version of the game

• Partnering with streaming services

• Launching a new TV series

Which toy brand is associated with the Angry Birds movie?

• Fisher-Price

• Mattel

• Lego

• Hasbro

What is the main factor that determines the possibility of a sequel for the Angry Birds movie?

• Social media popularity

• Critical acclaim

• Box office performance

• Merchandise sales

Who is responsible for distributing the Angry Birds movie?

• Universal Pictures

• Paramount

• Warner Bros.

• Sony