UBS's Juerg Zeltner on Commitment to Art Basel

The video discusses the evolving role of art as both a passion and an asset class for clients. It highlights the corporate art collection's significance and its display across numerous branches, emphasizing its contribution to the art market. Current trends show a shift towards higher quality and global reach. The speaker advises buying art for personal enjoyment rather than as an investment, noting the unique dynamics of the art market and its liquidity challenges.

What is one of the key roles of the company in the art market?

• To sell art pieces to clients

• To provide art education

• To host clients on their art platform

• To create new art pieces

How has the art market changed in terms of display according to the second section?

• More pieces are displayed with less focus on quality

• Fewer pieces are displayed with more focus on quality

• Pieces are displayed in smaller venues

• The display remains the same as before

What is a significant trend in the art market's global presence?

• It is becoming more domestic

• It is losing its global influence

• It is becoming more global

• It is shrinking in size

What is the recommended approach to buying art according to the final section?

• Buy art solely as an investment

• Buy art that you personally enjoy

• Buy art to resell quickly

• Buy art based on market trends

What is a unique characteristic of the art market mentioned in the final section?

• It has high liquidity similar to stocks

• It has its own liquidity dynamics

• It is highly predictable

• It is unaffected by global economic changes