The Numbers Don't Lie: Nike Is Giving Sales a Kick

The Numbers Don't Lie: Nike Is Giving Sales a Kick

Assessment

Interactive Video

Business

University

Hard

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The video discusses Nike's market position, highlighting JP Morgan's increased price target and addition to its analyst focus list. It explores Nike's sales growth, driven by footwear and women's apparel, and its expanding gross margins. The video contrasts Nike's strong performance in China with challenges in North America. It also covers Nike's dominance in NCAA basketball, despite trailing Adidas in share price performance.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary source of Nike's sales growth?

Apparel

Equipment

Footwear

Accessories

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which category does Nike see as its biggest growth opportunity in apparel?

Men's clothing

Children's clothing

Sports equipment

Women's clothing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Since when have Nike's gross margins been expanding?

2012

2018

2010

2015

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much did Nike's revenue in China increase in the last quarter?

10%

15%

24%

30%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of NCAA Men's College basketball tournament teams are represented by Nike?

40%

70%

50%

60%