Pursue substance over image

Pursue substance over image

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses a major construction project at the National Exhibition Center in Birmingham, initially funded by the EU. The speaker, Andrew, evaluates the project and decides it is not a good investment, opting to focus on internal improvements rather than external facades. After consulting with the team and the council, the project is canceled. The lesson learned is the importance of prioritizing substance and visitor experience over superficial image enhancements.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial purpose of the construction project at the National Exhibition Center?

To improve the building's interior facilities

To build a new parking lot

To expand the exhibition space

To enhance the facade for a more exciting experience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did the speaker decide to cancel the facade project?

It was not a good investment for visitor experience

The project was behind schedule

It was too expensive

The council did not approve

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who owned the National Exhibition Center?

The speaker

Birmingham City Council

A private company

The European Union

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What lesson did the speaker learn from this experience?

Always follow the original brief

Never change a project plan once it's started

Substance and visitor experience are more important than initial impressions

Always prioritize image over substance

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the speaker's decision impact the use of funds?

Funds were redirected to more beneficial uses for the business

Funds were returned to the EU

Funds were used for a new facade

Funds were used to build a new entrance