2009 MacTaggart Lecture in Edinburgh by James Murdoch

The video discusses the rapid transformation of the media industry, highlighting the breakdown of traditional media boundaries and the emergence of an interconnected all-media market. It explores the expanding definition of media, using examples like Japan's Raku raku phone. The video critiques the current managed approach in the media sector, comparing it to Darwin's theory of unmanaged evolution, and argues for a shift away from industrial planning towards more natural market operations.

What is one of the key changes in the media industry according to the first section?

• The breakdown of boundaries between different media

• The increase in print media consumption

• The rise of traditional TV markets

• The decline of digital content

In the second section, what feature does the Raku raku phone offer?

• A built-in camera for video calls

• A pedometer that sends daily emails

• A GPS tracker for location sharing

• A voice assistant for reminders

What question does the second section raise about the Raku raku phone?

• Is it a form of entertainment?

• Is it a media or healthcare provision?

• Is it a tool for education?

• Is it a device for social networking?

How does the third section relate Darwin's theory to the media industry?

• By arguing that media should reject all forms of evolution

• By stating that media should follow religious orthodoxy

• By comparing media changes to natural evolution

• By suggesting that media evolution is managed

What is criticized in the third section regarding the broadcasting sector?

• The focus on natural market operations

• The abundance of creative freedom

• The reliance on a 'creationist' approach

• The lack of government intervention