Rise in number of women starting up businesses

Melissa Morgan's journey from selling cupcakes at a market stall to opening her own shop exemplifies the determination needed to succeed in business. Despite challenges, more women are starting businesses, with a notable rise in female-run startups. Women bring unique qualities to business, such as organization and focus, which help them overcome confidence barriers. Female entrepreneurs are increasingly contributing to economic recovery, especially in sectors like cake making, cleaning, and hairdressing.

What was a significant challenge Melissa Morgan faced when starting her business?

• Limited market demand

• Lack of a business partner

• High competition

• No financial grants or loans

What percentage of startups were female-run according to the survey mentioned?

• 33%

• 37%

• 40%

• 25%

Which quality is highlighted as a strength for women in business?

• Flexibility

• Stubbornness

• Creativity

• Patience

Which sector is NOT mentioned as popular among female entrepreneurs?

• Hairdressing

• Cake making

• Cleaning

• Technology

What role do startups play in economic recovery according to the transcript?

• They stabilize the market

• They reduce unemployment

• They drive economic recovery

• They increase competition