Ford CEO Fields: We're Adapting to the Internet of Things

The video discusses the evolution of the SYNC system, emphasizing customer feedback and improvements over time. It introduces SYNC 3, highlighting its intuitive design, faster performance, and enhanced voice commands. The video also explores the integration of smartphones and future connectivity plans, including embedded modems and data sharing, ensuring safety and value for customers.

What is the primary goal when developing systems like SYNC?

• To ensure they are intuitive and improve over time

• To make them as complex as possible

• To limit customer feedback

• To focus solely on aesthetics

What is a key feature of SYNC 3 that enhances user experience?

• It includes more conversational voice commands

• It requires manual updates

• It has a slower processing speed

• It removes all voice command features

How can SYNC 3 software updates be performed?

• Through a USB drive

• By visiting a dealership

• Over Wi-Fi

• Using a CD-ROM

What role does the smartphone play in the in-vehicle computer experience?

• It is the sole connection to the Internet

• It is a part of the broader connectivity system

• It is not used at all

• It replaces the vehicle's computer system

What is a benefit of introducing embedded modems in vehicles?

• They disconnect the vehicle from the Internet

• They allow the vehicle to be part of the Internet of Things

• They reduce the vehicle's connectivity options

• They make the vehicle less secure