Mayer Has a Huge Challenge Ahead at Yahoo: Klein
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Business, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main factor slowing down media deals according to the discussion?
The rapid pace of technological advancements
The lack of interest from investors
The regulatory role of the FCC
The competition from international markets
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which media figure is noted for positioning their brand as a source of millennial news?
Marissa Mayer
Shane Smith
Nick Woodman
Richard Pepler
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following was NOT mentioned as a winner of the year?
Nick Woodman
Marissa Mayer
Richard Pepler
Shane Smith
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What challenge does Marissa Mayer face at Yahoo?
Increasing mobile advertising revenue
Competing with Google and Facebook in internet advertising
Expanding Yahoo's technology division
Reducing the company's workforce
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did GoPro transition its business model?
From a media company to a retail company
From a content company to a technology company
From a technology company to a content company
From a device company to a service company
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of Steve Arterburn's successful channel?
Offering religious and spiritual content
Providing daily news updates
Streaming music and entertainment
Broadcasting live sports events
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What strategy is discussed in relation to building channels around personalities?
Investing in high-budget productions
Developing channels for personalities with large followings
Creating content based on audience feedback
Hiring celebrities for brand endorsements
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