Does Digital Advertising Work?

Interactive Video
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Business, Social Studies, Biology
•
University
•
Hard
Wayground Content
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5 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has Apple influenced advertising according to the discussion?
By creating more effective banner ads
By making content consumption more seamless on mobile devices
By controlling all advertising platforms
By reducing the need for advertising
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a common perception about banner ads on mobile devices?
They are the most popular form of advertising
They are easy to close
They are highly effective
They are often ignored by users
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is credited with creating the pop-up ad and later apologized for it?
Steve Jobs
Joshua from Bloomberg Digital
Ethan Zuckerman
Henry Blodget
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is considered the 'holy grail' in the advertising industry?
Increasing the number of banner ads
Focusing solely on pop-up ads
Creating a whole experience beyond banner ads
Reducing advertising costs
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential risk mentioned regarding the control of advertising by operating systems?
More effective pop-up ads
Decreased user engagement
Regulatory risks
Increased advertising costs
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