Zendesk CEO: How We Prevent Security Breaches

The transcript discusses Zendesk's value proposition in modernizing customer service by making it proactive and empowering. It addresses a past security breach and the company's transparent response. The speaker also shares insights on moving from Copenhagen to San Francisco, highlighting the benefits of Silicon Valley's startup culture and talent pool.

What is one of the key ways Zendesk modernizes customer service?

• By focusing only on phone support

• By reducing the number of customer service agents

• By making customer service proactive

• By eliminating customer service entirely

How does Zendesk aim to improve the customer service experience?

• By increasing call waiting times

• By providing transparency and empowerment

• By limiting customer interactions

• By focusing on email support only

What was Zendesk's approach to handling the security breach in 2013?

• They ignored the breach

• They blamed their customers

• They shut down their services temporarily

• They were proactive and transparent

What is one reason Zendesk moved to San Francisco?

• To escape high taxes in Copenhagen

• To access a larger customer base

• To benefit from the tech ecosystem in Silicon Valley

• To reduce operational costs

What advantage does Silicon Valley offer to tech startups like Zendesk?

• Limited access to capital

• Strict business regulations

• A mindset of innovation and optimism

• A small pool of talent