Were Black Friday Sales a Bad Omen for Retailers?

The video discusses the impact of early promotions on Black Friday sales, noting that while there was an 11% drop, the spread of promotions over weeks mitigates the impact. It highlights consumer shopping behaviors, such as using lists and online research, and the flexibility of shopping across platforms. The concept of attachment rate is explored, comparing in-store and online shopping habits. Finally, the video examines Lululemon's market recovery, attributing it to new management and improved product flow, leading to increased traffic and reduced promotions.

What was the main reason the 11% drop in Black Friday sales was not considered severe?

• The weather was bad.

• Consumers were not interested in shopping.

• There were extended promotional periods.

• Stores were closed on Black Friday.

How did consumers utilize technology during their shopping experience?

• They compared products online and in-store.

• They used technology to avoid shopping.

• They only shopped in physical stores.

• They relied solely on in-store promotions.

What is the 'attachment rate' in the context of retail shopping?

• The number of items a customer buys in one visit.

• The rate at which customers return items.

• The speed at which customers shop.

• The percentage of online shoppers.

What change helped Lululemon improve its performance?

• A new marketing strategy.

• A new merchant and product improvements.

• Increased store locations.

• Higher discounts and promotions.

Why is Lululemon's brand considered compelling?

• It combines femininity with technical aspects.

• It focuses on men's fashion.

• It has the most store locations.

• It offers the lowest prices.